Bee the Change

Bee the Change

DAVINES COMMUNITY

Bees are fundamental to maintain the balance of our planet. How can we help safeguarding them?

Our Davines distributor in Sweden is a certified B Corp and in 2017 was inspired by the I Sustain Beauty project to start a partnership with a non-profit organisation, Beeurban. This organisation works to protect biodiversity in urban areas and to spread awareness about the importance of bees for pollination and the need to preserve the planet’s equilibrium.

Stakeholders 

Sweden distributor, professional clients, and final clients.

The projects

Thanks to the involvement of the hair salons in Sweden, it was possible to launch two different fundraising projects. The first involved the opportunity for clients in participating salons to purchase “flowerbombs”: when thrown onto the ground, these biodegradable spheres release seeds for flowers that bees particularly like. The second gave clients the chance to buy a cookbook full of tasty culinary delights based on honey. The entire proceeds were donated to Beeurban.

 

Results 

150 salons involved. 

€ 16,000 donated to the Beeurban Association to plant flowers that are ideal for bee nutrition. 

1,000+ final clients made aware of the importance of bees around the world.