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How to manage a company with a purpose? We talked about it with Vincent Stanley, Head of Philosophy of Patagonia
Head of Philosophy
"For our brand - added Vincent Stanley, Head of Philosophy in Patagonia- it is essential to inspire. It is necessary that our commitment is communicated and shared by everyone: from management to employees, to our customers. The message must be central for all and it is not a foregone conclusion: it is necessary to educate to sustainability, to do it now for our future. We must have a pole star, have a longer perspective".
"I also believe in an alternative system. I live and work in the Silicon Valley - said Debra Dunn, professor at Stanford University - who is considered by many to be the center of greed, of that business world that does not want to have a good idea for everybody, but that only wants to make money fast. Yet, at Stanford there are many young people working to build the alternative: a sustainable business model, rich in values"
"It is so - said Norah - The current capitalist system is destroying our planet and we need alternatives. Today we are here, at Davines Village, and it is as if we were in a picture from the future: we can work better, things can be different. Davines must be a model and a source of inspiration for other companieswho will have to say: ' I want to be like this, as well".
"Exactly, because we must never forget- concluded Vincent - that businessmen are always, in the first place. Some may think that making as much money as possible is their first goal, but most of the entrepreneurs are led by another idea: to do something they love, to improve their lifes and the world in which he live".